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HARSTAD RESEARCH Shares The ARF 2009 David Ogilvy Gold Medal Award in the Government + Non-Profit Category 

March 31, 2009

The ARF 2009 David Ogilvy Awards Winners

The ARF (Advertising Research Foundation) congratulates the 2009 Winners of The ARF David Ogilvy Awards sponsored by Microsoft Advertising. Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards recognize the role of consumer research in creating successful advertising. 

Each winning campaign showcased how facts create inspiration. The criteria for the awards are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness.

GOVERNMENT + NON-PROFIT

GOLD

“Obama for President” Obama for America
ADVERTISER:   Obama for America
MEDIA:   Obama Media Team - AKPD Message & Media; GMMB
RESEARCH:   Harstad Strategic Research, Benenson Strategy Group, David Binder Research, Brilliant Corners Research & Strategies

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