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Below is
a partial list of the services
HARSTAD
STRATEGIC
RESEARCH
offers its clients:
Political
Research and Consulting
- Internet surveys
- Internet ad test surveys
- Strategic and message consulting
- Benchmark polls
- Tracking polls
- Telephone surveys
- Focus groups
- Mall tests
- Mail surveys (where appropriate)
- Message testing / ad testing focus
groups
- People meter dial testing
- Spanish / bilingual interviewing
- Opinion
leader surveys and elite
interviews
Public Relations,
Marketing, and Membership Research
- Internet surveys
- Internet ad test surveys
- Market research surveys
- Membership surveys
- Advertising and product awareness
surveys
- Customer satisfaction surveys
- Pricing surveys
- Market share surveys
- Message testing / ad testing focus
groups
- Employee surveys and focus groups
- Product test focus groups
- Mall tests
- In-person, on-site interviewing
- Spanish / bilingual interviewing
- Mail surveys (where appropriate)
- Executive interviewing
- People meter dial testing
Advanced
Statistical
Analysis
- Segmentation analysis
- Cluster analysis
- Regression analysis
- CHAID analysis
- Multiple correspondence analysis (akin
to political mapping)
- Factor analysis and multivariate regression
analysis
- Conjoint analysis
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