Services
Harstad Strategic Research is a research firm specializing in political polling, PR research, market research, and strategic consulting. The firm’s range of client experience includes elected officials, public interest organizations, unions and employee associations, education institutions, and environmental and climate change organizations.
We have developed special research expertise in the following areas:
- Political campaigns and strategy at the federal, state and local levels
- Initiative campaigns
- Educational institutions
- Environmental, energy, and growth issues
- Unions and membership organizations
- Local government
Research Methodologies
- Telephone surveys (landlines, VOIP lines, cell phones)
- Internet surveys
- Internet ad test surveys
- Focus groups
- People meter dial testing
- Mail surveys (where appropriate)
- Opinion leader surveys and elite interviews
- Spanish / bilingual interviewing
Political Research and Consulting
- Strategic message development
- Benchmark polls
- Tracking polls
- 3D-MM™ (Three-Dimensional Message Matrix)
Advanced Statistical Analysis
- Segmentation analysis
- Cluster analysis
- Regression analysis
- CHAID analysis
- Multiple correspondence analysis (akin to political mapping)
- Factor analysis and multivariate regression analysis
- Conjoint analysis
Public Relations, Marketing, and Membership Research
- Membership phone and Internet surveys
- Market research surveys
- Advertising and product awareness surveys
- Customer satisfaction surveys
- Pricing surveys
- Market share surveys
- Message testing / ad testing focus groups
- Executive interviewing
- Employee surveys and focus groups
